A big part of our prep work involves a phase of discovery with every client i work with. i needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. I leveraged the power of emotion through strong copy, use of color, social proof. Main concept was to provide solution within very short time span as yet to be available on every mode of technology available to see the website and get it functional properly.