YouTube Strategies and Tips

Whether you are just starting a YouTube channel or are trying to breathe some life into an existing one, there are some things that you might want to know. There may be some that seem obvious, but this is just a basic overview. 

Read on before going to for more in-depth help. 

Have a Simple Idea for Each Video and Then Execute


People generally like simple things when it comes to their YouTube video. Clearly state what you are doing in the video in the title and then do not stray from that. Nothing can get people to click out faster than having them feel like they are not getting what they wanted when they opened the video. 


Just think of it this way – if you can’t explain what the video is going to be about in a single sentence, then you’re going to want to stop and narrow it down. If it feels complex, then you might want to break the video up into several parts. That can make things much more manageable for your intended audience. 


Make Memorable Thumbnails


When people scroll through YouTube, one thing that gets them to stop and decide to click on a video is the thumbnail. Having a clear photo and an easy-to-read font can make a big difference. Make sure that the photo has something to do with the topic and the correlation can be easily understood. 


Bring a Higher Energy When on Camera


You want to be as interesting and engaging as possible when you are talking on the camera. That means that you want to dial it up a bit more in terms of your energy levels and the cadence of your speech. Nothing can turn people off faster than someone who speaks in a dull monotone – like that professor in that class that you hated. 


This does not mean that you have to be a wildly-gesticulating person who speaks rapid-fire – unless that really is you. What you want is to have a consistent level of authenticity that will draw people in. They will likely then stay to see and hear more… which is what you want. 


There are a lot of things to consider with your YouTube channel. These are just a few things that can help, along with asking them to hit the Thumbs up to help you with the algorithm. By doing these things, you will give yourself a greater chance of success. 

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